What are push notifications and how to work with them?
Increasingly, windows started popping up on websites. And this is not advertising, but requests to send push notifications addressed to you as a subscriber. Let’s figure out what such messages are, how they work, and what you need to use them for.
Browser push notifications
Browser push notifications appeared in 2013 for Safari in OS X, but this technology was gaining popularity only in April 2015 after the support of the Push API by the Google Chrome browser. Today, this feature is also available on Firefox and Yandex for all operating systems. In addition, you can receive messages from sites and mobile devices.
A new type of mailing
Push notifications are short messages sent by website owners to users. This can be information about discounts, the appearance of a new product or article on the blog. The advantage of such notifications in comparison with E-mail or SMS-sending is that it is enough to be connected to the internet to get information. The user does not need to go to the site or check the mail, do not even need to open the browser. When you receive a message, a pop-up window with the text of the message and a link to the site will appear on the monitor.
Push notifications come instantly to the subscriber’s computer, so they are great for sending urgent or important messages.
How it works
The subscriber database is collected through the browser. When you first visit the site, a pop-up window appears asking you to display the messages. By clicking on the Allow button, the user actually subscribes to the newsletter.
A new token is assigned a subscriber. This is a special encryption code, depending on the browser, the type of device used, and the domain of the sender’s site. From the owner of the site you need to get an SSL certificate and connect the API. The necessary information can be obtained from the documentation of the browser you are interested in. There is a simpler option – to use the push monetization services.
Why use push notifications used for?
Push notifications encourage repeated visits to the site by users. Information on the computer monitor has more chances to be seen and read. Even if the user is not interested in your message, he will still remember the company, and this is an increase in brand loyalty and recognition. Due to the immediate receipt of messages, the push is useful when necessary to convey urgent or important information to the client.
Push notifications can be most useful for news portals and blogs (for example, sending interesting news and articles) or online stores (sending advertisements, notifications of discounts and promotions, as well as information on the status of the order).